Privacy policy

Last updated: September 2025

We take your privacy seriously. This policy explains how we collect, use, and protect personal information when you use our website or submit information through our online forms.

1. Information We Collect

When families submit forms via our website, we may collect:

Parent/guardian name
Child’s name (if provided)
Contact details (phone number, email address, address)
Details about dental needs or enquiries

We do not collect unnecessary personal information.

2. How We Use Your Information

We use the information provided to:

Respond to enquiries and arrange appointments
Provide appropriate dental care advice
Contact you regarding your child’s treatment or referral needs
Improve our services

We will never sell your data to third parties.

3. Legal Basis

We process your data under:

Consent – when you submit your details, you consent to us using them to contact you.
Legitimate interest – to provide safe and effective healthcare services.

4. How We Store Your Information

Information is securely stored and accessed only by authorised team members.
We use encryption and secure systems to protect your data.
Data will be retained only as long as necessary for clinical or administrative purposes, in line with GDC guidance.

5. Sharing Your Information

We may share your data with:

Referral hospitals or other healthcare professionals (with your consent)
Legal or regulatory authorities if required by law

We will not share your details for marketing purposes.

6. Your Rights

Under GDPR, you have the right to:

Request a copy of the information we hold
Ask us to correct inaccuracies
Ask us to delete your information (where legally possible)
Withdraw consent at any time

To exercise these rights, please contact us at: info@restore-dental.co.uk (midlands) or lucy.simpson@bupadentalcare.co.uk (north east)

7. Cookies & Website Tracking

Our website may use cookies and analytics to improve user experience. You can disable cookies in your browser settings.

8. Contact Us

If you have any questions about this policy or how your data is handled, please contact us

If you are not satisfied, you can also contact the Information Commissioner’s Office (ICO): https://ico.org.uk